Website creation & communication strategy

Nouvelle Trace asked me to work on their new website and their communication strategy. The previous website has been made a long time ago and did not follow the new codes of websites concerning the design and the content. I first made researches about their field of expertise (change management), and asked them about their vision of the company. Then I was able to chose a direction for the branding and communication strategy: new content, pictures, positivity and a lot of inspiration.

The objectives was to reinforce their online visibility, expose what are their activities, share events that they organize, and give an opportunity to be contacted.

Nouvelle Trace was not on Twitter and Linkedin as a brand name, I created their new accounts and the social media strategy.