Case study subject: " Define a strategic axis of evolution of the newspaper's positioning, taking into account both the values ??that drive the journal 'Le 1' from its launch, and the need to gain new market shares to strengthen and sustain growth. "
I chose to position myself as a digital agency responding with a global proposal to the customer demand of the newspaper "Le 1" regarding its digital positioning.
I adopted a format and a structure that could be those of a real agency.
Moreover, I considered that the newspaper "Le 1" had no online presence (web site, social networks, etc.)
You can discover the strategy that I elaborated for this journal [Document in French]