caroline-dubois.com | Lyon & Toronto
◘ Provide digital product development and digital project management services.
◘ Identify marketing technology needs, map out the tech stack (platform, data, automation) and recommend the best solutions depending on goals and available resources.
◘ Audit websites, online presence and create an implementation plan for improvements.
◘ Develop branding, communication and digital strategies.
◘ Design presentations, brochures, and other marketing materials using Adobe softwares.
◘ Provide operational support in digital marketing: emailing, social media, SEO.
◘ Build showcase websites with Wordpress (CMS), update and maintain them.
◘ Worked on 7 different projects at a time
[B2B]
◘ Organic Linkedin posts solely resulted in nearly 2 new followers per post with a 2.8% engagement rate, in 4 months, whether 32 new followers.
◘ Email campaigns obtained average opening rate of 29.3% with an average click rate of 6.3%.
[B2C]
◘ The social media organic actions enabled the recruitment of 1488 participants to be registered (for the latest edition of the MOOC “7 semaines pour trouver le job de mes rêves”).
◘ Email campaigns obtained average opening rate of 45.7% with an average click rate of 20.2%.
Hustle Darling | Toronto, Canada
◘ Designed the brand visual identity and created marketing materials.
◘ Developed the e-commerce website on Shopify and created multiple page templates.
◘ Identified the key steps of the user journey.
◘ Implemented marketing strategies on the website.
◘ Set up technical and marketing tools (email Automation, analytics, data management).
Canadian Marketing Association - CMA NXT | Toronto, Canada
◘ Collaborated on the development of a video content platform (CMA NXT), implemented web strategies and managed a budget of $750,000+.
◘ Managed projects by identifying and prioritizing tasks for the team using Asana.
◘ Enhanced the user experience & interface of the platform.
◘ Implemented technical and marketing tools (email automation, analytics, data management).
◘ Defined visual identities and designed digital and print marketing materials.
◘ Worked directly with agencies, freelancers, and print services on various projects.
◘ Redesigned the Chartered Marketer website in a timely manner to implement new marketing strategies.
Schneider Electric | Grenoble, France
◘ Provided operational support for the redesign of the French website to implement new global marketing strategies (content migration and update, as well as bug reporting).
◘ Managed the ergonomic redesign of an event invitation tool, with a web developer.
◘ Took part in various cross-departmental projects (data intelligence, marketing campaigns).
◘ The new version of the invitation tool is currently used by hundreds of sellers of the company.
Laet's mind | Lyon, France
◘ Participated in the management of several projects: 2 MOOCs (Massive Open Online Courses) and the planning of an annual colloquium (mainly involved in the marketing and production).
◘ Created, updated and maintained multiple websites using WordPress.
◘ Managed customers, partners and service providers' relationships.
◘ Implemented and optimized organic referencing (SEO).
◘ Developed and launched communication strategies, social media strategy / community management, as well as designed marketing materials (for Print and Web).
◘ Recruited and supervised interns in communication, motion design, video production.
◘ Built Facebook community of 1200 fans from scratch with a zero budget.
◘ Obtained around 50% opening rate with a click rate of 15% in ultra-targeted email campaign.
caroline-dubois.com | Lyon & Toronto
◘ Provide digital product development and digital project management services.
◘ Identify marketing technology needs, map out the tech stack (platform, data, automation) and recommend the best solutions depending on goals and available resources.
◘ Audit websites, online presence and create an implementation plan for improvements.
◘ Develop branding, communication and digital strategies.
◘ Design presentations, brochures, and other marketing materials using Adobe softwares.
◘ Provide operational support in digital marketing: emailing, social media, SEO.
◘ Build showcase websites with Wordpress (CMS), update and maintain them.
Please go to the next slide
caroline-dubois.com | Lyon & Toronto
◘ Worked on 7 different projects at a time
[B2B]
◘ Organic Linkedin posts solely resulted in nearly 2 new followers per post with a 2.8% engagement rate, in 4 months, whether 32 new followers.
◘ Email campaigns obtained average opening rate of 29.3% with an average click rate of 6.3%.
[B2C]
◘ The social media organic actions enabled the recruitment of 1488 participants to be registered (for the latest edition of the MOOC “7 semaines pour trouver le job de mes rêves”).
◘ Email campaigns obtained average opening rate of 45.7% with an average click rate of 20.2%.
Hustle Darling | Toronto, Canada
◘ Designed the brand visual identity and created marketing materials.
◘ Developed the e-commerce website on Shopify and created multiple page templates.
◘ Identified the key steps of the user journey.
◘ Implemented marketing strategies on the website.
◘ Set up technical and marketing tools (email Automation, analytics, data management).
Canadian Marketing Association - CMA NXT | Toronto, Canada
◘ Collaborated on the development of a video content platform (CMA NXT), implemented web strategies and managed a budget of $750,000+.
◘ Managed projects by identifying and prioritizing tasks for the team using Asana.
◘ Enhanced the user experience & interface of the platform.
◘ Implemented technical and marketing tools (email automation, analytics, data management).
◘ Defined visual identities and designed digital and print marketing materials.
◘ Worked directly with agencies, freelancers, and print services on various projects.
◘ Redesigned the Chartered Marketer website in a timely manner to implement new marketing strategies.
Schneider Electric | Grenoble, France
◘ Provided operational support for the redesign of the French website to implement new global marketing strategies (content migration and update, as well as bug reporting).
◘ Managed the ergonomic redesign of an event invitation tool, with a web developer.
◘ Took part in various cross-departmental projects (data intelligence, marketing campaigns).
◘ The new version of the invitation tool is currently used by hundreds of sellers of the company.
Laet's mind | Lyon, France
◘ Participated in the management of several projects: 2 MOOCs (Massive Open Online Courses) and the planning of an annual colloquium (mainly involved in the marketing and production).
◘ Created, updated and maintained multiple websites using WordPress.
◘ Managed customers, partners and service providers' relationships.
◘ Implemented and optimized organic referencing (SEO).
◘ Developed and launched communication strategies, social media strategy / community management, as well as designed marketing materials (for Print and Web).
◘ Recruited and supervised interns in communication, motion design, video production.
◘ Built Facebook community of 1200 fans from scratch with a zero budget.
◘ Obtained around 50% opening rate with a click rate of 15% in ultra-targeted email campaign.
Which I use on a daily basis at a variable skill level.
Are you looking for an enthusiastic and positive team member?
Obtained Summa Cum Laude - [Apprenticeship] | Lyon, France
Worked on the creation of a startup about a mobile application to create own tailor-made outings and defended the business plan before a professional jury.
◘ Studied the digital ecosystem.
◘ Operated strategic monitoring of trends.
◘ Understood the environment and the customers’ needs.
◘ Created proposals of adapted strategies.
◘ Managed projects and teams.
◘ Managed the operational implementation of strategies.
Validated | Lyon, France
Learnt Web design, Web development and Web marketing basis.
◘ Fête des Lumières Lyon 2014: 3D modeling and interaction project with KINECT
◘ Animation of the school's Facebook page - Lyon Campus
◘ Participation in exhibitions and open days to promote the school and talk with future students
Graduated | Lyon, France
◘ Trade, negotiation, customer relations
◘ Accounting, finance, statistics
◘ Management, psychosociology
◘ Communication, marketing
Obtained Summa Cum Laude - [Apprenticeship] | Lyon, France
Worked on the creation of a startup about a mobile application to create own tailor-made outings and defended the business plan before a professional jury.
◘ Studied the digital ecosystem.
◘ Operated strategic monitoring of trends.
◘ Understood the environment and the customers’ needs.
◘ Created proposals of adapted strategies.
◘ Managed projects and teams.
◘ Managed the operational implementation of strategies.
Validated | Lyon, France
Learnt Web design, Web development and Web marketing basis.
◘ Fête des Lumières Lyon 2014: 3D modeling and interaction project with KINECT
◘ Animation of the school's Facebook page - Lyon Campus
◘ Participation in exhibitions and open days to promote the school and talk with future students
Graduated | Lyon, France
◘ Trade, negotiation, customer relations
◘ Accounting, finance, statistics
◘ Management, psychosociology
◘ Communication, marketing
"Happiness is not a matter of intensity but of balance, order, rhythm and harmony."
- Thomas Merton
